Thread: Hero MotoCorp Impulse

Hero Honda - the world’s biggesttwo-wheeler company brought out its novel identity and altered thename of the company on 9th August, 2011. A mega event was kept at themagnificent O2 Arena on the banks of river Thames, London. Hero Hondais instantly Hero MotoCorp, the company brought out the novel logoand released 2 all-novel products - momentum and Maestro.


Oscar-winning music composer A. R.Rahman has made and sung the novel theme song of Hero MotoCorp Ltd.,entitled “Hum Mein Hai Hero”. Rahman was also now at theappearing operation, which saw the prevailing expert of Hindiindustry, Shah Rukh Khan in the character of anchor. Ranbir Kapoorbrought out the 'momentum' and Irfan Pathan released the 'master'.



Hero MotoCorp has officially publishedthe momentum in India, the accomplishes have already began and itwill soon be available at showrooms in metros and Tier-I cities.momentum specifications solid knuckle joint guards, sporty high mountdamper, large and raised durable sporty buffers, straight pull spokesand motocross seat for the real off-road experience. It also havespecifications digital combi meter with 'Service Due' device, clockand digital vertical bar show fuel estimate. Hero momentum isavailable in 5 colors : Tar Black, Deep Blue Sea, Terra Rossa,Grassland Green and Canyon Orange. Hero momentum is a 149.2cc bikewhich makes maximum power of about 13 bhp with maximum torque ofabout 13.4 nm.

The momentum is the first bike fromus which will be sold just under the Hero brand. We have alreadystarted dispatches and it will soon be available at showrooms inmetros and Tier-I cities. As per our statement with Honda, this bikeis with the assistance of their technology and we are not selling itunder the Hero Honda brand. The both role of the bike and thespecifications it has, this comes at a slight premium compared toother normal 150-cc bikes. We are not placing this as a niche sectionbike. We are aiming all the typical 150-cc bikers who have a feel todo off-road activities with their motorcycles. We are not looking atthis bike as a niche product, but trying to have an broad marketreach.