Nintendo really shouldn't be here now. Its Game Cube console, if you believe some areas of the press, has been a total failure, while the Nintendo DS was all set to be entirely besieged by Sony's PlayStation Portable hand-held.
And yet here we are. After the PSP's strong start, Nintendo's DS has shot ahead in sales, the Game Cube has still managed to ship over 20 million units worldwide and the forthcoming Wii console has been garnering the kind of constructive buzz that money alone simply can't buy. And it's incoming on time.
Nintendo has, to be fair, been at variance for some time that there's more to games apparatus than sheer brute force. Certainly on paper the PSP eases ahead of the DS in terms of sheer presentation probable.
But in the same way that the innovative monochrome Game Boy saw off the colour Atari Lynx and Sega Game Gear, the DS is captivating many friends, and rightly so. For Nintendo has focused, wisely, on the software.