In nature it is competition that drivesthe process of evolution. Like specifications compete for restrictedresources they evolve above time to become better adapted to therequirements of their surroundings. The same evolutionary processoperates in the world of digital cameras.


Producers compete for the resource ofyour spending money, and the evolutionary result is ever moresophisticated cameras, with better performance, better image qualityand more enhanced characteristics. There are some better examples ofthis as compared to the long-running rivalry among Canon andPanasonic in the specialized environment of enhanced enthusiast'scompact cameras.

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Last year saw the re-launch of Canon'sadvanced Power Shot S-series in the shape of the S90, an advancedcompact characterizing the same 10-megapixel sensor like Canon'sflagship at the time, the Power Shot G11. The S90 was Canon'sresponse to the success of Panasonic's superb Lumix LX3, itself asuccessor to 2006's LX1, which had been presented to compete with theS90's predecessor, Canon's Power Shot S80, established in 2005. Thesecompetitions can acquire perplexed.

Panasonic has recentlyestablished the most recent in the LX line, the excellent Lumix LX5,thus it will arrive like small surprise that Canon has evenestablished its latest competitor, the Power Shot S95. As Panasonic,Canon has just created small alterations and upgrades to the S90 tomake the novel camera, but the cumulative effect is a significantimprovement above the older model.


While the S95 and the LX5 seemextremely different they are really extremely like cameras in manyrespects. Both have 10-megapixel sensors of a larger size as comparedto those detected in most current compresses . Both havehigh-standard 3.8 x zoom lenses with fast f/2 maximum aperture, bothhave 7.5 cm LCD monitors with 460 k result. Both offer a full scopeof manual exposure choices, both shoot 720p HD video and both havepop-up flash units. Also more importantly both cameras are currentlyhave a high street price of £399.