Long gone are the days when a camera was a large, square, bulky, nondescript piece of heavy metal that you hauled out for family reunions and company portraits; and three cheers for that, say all of us. Fujifilm has for some time recognised that cameras should be fun, lightweight and perfectly adapted to your lifestyle and the Z33WP is a classic example of a cheeky compact for the adventure generation.

For a start, it's available in a range of daringly bright colours, fittingly labelled as Kiwi Green, Hawaiian Blue, Daredevil Black, Liquid Gold and Rock Chick Pink. Although it is comparatively small (92 x 60 x 21mm), the 2.7-inch LCD monitor at the back looks bigger than it is because it takes up almost all of the available space. The reason for this is the Z33WP's biggest selling point: it's waterproof to a depth of 3 metres, hence the control buttons have been completely reconfigured.


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Instead of the usual mode dial, D-pad and separately assigned buttons for things like macro, flash and delete, you now have a neat double row of identical, raised, rubberized buttons that handle all the functions, including zoom and navigation. To maximize protection from water, the USB output has been relocated inside the battery compartment in the base, together with the SD card holder (a welcome change from Fujifilm's usual xD-Picture card-only policy).