The recent economic slump has forced many manufacturers to hunt for inexpensive labour and lower manufacturing costs. Thus we see China and Taiwan tags on many cameras marketed in India. A recent entry into this tag cloud is Vietnam, with Pentax shifting it's manufacturing to this country.

For a compact camera the Pentax P70 is strongly built, though not as tough as the Sony T90. The outer shell is made of a thin sheet of metal. The lens protection cover feels weak and fragile. The two flaps on the lens cover do not close tightly, resulting in a peephole when you turn the camera on its sides. The Pentax P70 features a 1/2.3-inch Type CCD with 12 million effective pixels. The camera uses a 4x optical zoom.

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The shooting modes of the Pentax P70 are Auto, Program, Night Scene, Night Scene Portrait, Half-length Portrait, Movie, Landscape, Flower, Portrait, Surf & Snow, Sport, Digital SR, Kids, Pet, Food, Fireworks, Frame Composite, Party, Natural Skin Tone,

Candlelight, Text, Blog, Digital Wide, Digital Panorama, Green, and Vertical Snap. The drive modes are Single-frame, Self-timer (10 sec. and 2 sec.) Continuous, and Burst Shooting. The White Balance options are Auto, Daylight, Shade, Tungsten Light, Fluorescent Light, and Manual. The P70 uses a 2.7-inch LCD of approximately 230,000 dots for display. Images are recorded in JPEG format with a maximum resolution of 4000x3000 pixels. The camera accepts a SD card for storage and works on a rechargeable Li-ion battery.