The Canon PowerShot A550 falls within the point-and-shoot category. While not as compact or stylish as the PowerShot ELPH cameras, the A550 represents a solid value in photographic quality and performance, offering photographers a number of distinct advantages. Key upgrades over the Canon AS 50's predecessor start with its higher resolution image sensor: 7.1 megapixels, up from 5 megapixels. The 2-inch LCD screen also edges out its 1.8-inch forerunner.

To accommodate the larger file sizes generated by the greater resolution, the A550 is compatible with SOHC memory cards. The A550 is also more energy efficient. With rechargeable AA NiMH batteries, you can take up to 1,400 shots with the LCD off. That's a whopping 400 shots more than the Canon PowerShot A530!

The A550's 4x zoom lens with a 35-140mm 35mm equivalency is a very attractive feature, easily besting the more common 3x zoom. And while many people prefer to simply leave the camera dial permanently on AUTO, this camera's easy-to-set scene modes can help you shoot better.

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With its high quality imaging, competent feature set, and under Rs. 10,0001- price point, the Canon PowerS hot A550 can more easily meet the needs of a very wide audience of photographers. For pros and advanced amateurs, it's nice to have a pocket-sized alternative to a more bulky digital SLR. The price makes this camera an attractive entry for anyone who has been thinking about going digital. The camera is not only easy to use, but highly intuitive.