With the growing competition in the mobile segment, the only thing that is enabling players to survive is the level of innovation that they can incorporate into their products and services. And then, there are certain innovations that start a new era of evolution. 2009 was the year of going open source and the launch that introduced this trend into the Indian market was the Android OS. The first handset launched on the Android OS was the Magic but the phone that really brought forth the full glory of the OS was the HTC Hero. An added advantage was Android market, which is a large repository of applications for Android phones. So, owing to its openness and innovative approach Google Android OS won the title of innovation of the year for 2009.