The change shows how quickly consumers have spent the physical media players to digital entertainment that can be searched through the index, viewed more than once or discarded without having to manage a disk.

The company has said their clients are more content over the Internet to flow through DVDs.To keep them happy, the company said this quarter will spend more to obtain a license to broadcast content on the Web that acquisition of DVDs.

"Now we are primarily a streaming video company online," said cofounder and CEO Reed Hastings of Netflix. The company also announced it will increase prices on plans that include physical DVDs.

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Following the announcement of Netflix shares rose 9% on Monday to a record price.Ballots for the company earned $ $ 14.97 to $ 188.04 U.S. dollars, but during the day was quoted at up to $ $ 188.18.

A plan that allows rent a DVD at a time, along with movies and television programs received via the internet unlimited will cost $ 9.99 dollars per month, representing an increase of one dollar.

Existing customers will see the change on your monthly bill in December, while new subscribers will have these prices since the beginning.

The plan includes only the internet service will cost $ 7.99 per month.Netflix already offers a package of streaming video over the Internet in Canada for a monthly fee of $ 7.99 Canadian dollars ($ 7.86 U.S. dollars).

Netflix in late October had 16.9 million subscribers in the U.S. and Canada.He predicted he would win between 2.1 and 2.9 million customers by the end of the year, that means that Netflix would begin 2011 with more than 19 million subscribers, doubling the size of the service in two years.