The publisher Sega has sold worldwidein the months April, May and June, some 2.33 million games, which are22.3 percent fewer units sold than in the comparable quarter of 2010.The decline in sales resulted in a total loss of 2.224 trillion yen(20 million €).
Reason for the losses, according to SEGA mainly to increased pricesand reduced demand in the western continents. Costs have risen mainlybecause of the great earthquake in Japan. The publisher is in thesecond quarter of this year, including the game Virtua Tennis 4 andThor:The Video Game published. Sales of the title fell short ofexpectations, due to insufficient marketing, according to SEGA.
The company wants to "adapt to thechanging conditions of the market" in future and invest more insocial networking services, and smartphone applications.