Thread: US video game: August worst month

The latest report published by analystfirm NPD shows that tying the game in stores generated sales of only707.7 million dollars last July in the United States, down 26% fromthe previous month. The sale of game has reported that 336.2 milliondollars with a 17% drop, sales of 229 million console again with asignificant 29% and sales of accessories totaled 127.8 milliondollars, also down 8%.

For Democrats, it's just the worstmonth for retailers since October 2006. Yet according to AnitaFrazier, an analyst at NPD, there is no cause for alarm. The fall isfinally only 4% over last year and the numbers are finally relativelystable from one year to another. Over the year, the video game marketfor resellers should decrease by 2%.



Indeed, the game is gradually movingtowards the dematerialisation of the content. In this field,resellers receive nothing, except selling credit cards to Xbox Liveor Playstation Network. Games purchased directly by consumers on thePlayStation Store or Xbox Live does relate to Sony, Microsoft anddevelopers. Fortunately for retailers, the Internet is not yetdeveloped enough to do without fully physical gaming much, but whenthe connections are sufficiently fast, even in the countryside, thedealers disappear.