Thread: Ubisoft down but confident

The first fiscal quarter, Ubisoft hasresulted in a revenue decrease of approximately 30% over last year to103 million euros. But despite this fall, the French publisher hasseveral reasons for satisfaction to display for comfort. First, welearn that sales were better than expected due to good performance ofAssassin's Creed Brotherhood and Just Dance 2 (game-thirdbest-selling Wii). More importantly, online sales rose 45% year onyear, reaching 12.5 million euros, thanks to titles Outland and Might& Magic Clash of Heroes who have both sold well on the downloadplatforms.





Despite the tu Result, the CEO Yves guillement showshis relief: "Ubisoft achieved a strong performance in the firstquarter thanks to strong growth of our online sales and that of ourcatalog of games already out before, such as Assassin's CreedBrotherhood continues to very sell well . " For Yves Guillemot,this is the demonstration of a strategy that works. One that aims toensure the quality of its products even at least occupy the field ofinnovations, and that insisting on a shelf life longer than theaverage for games in its catalog, which does not fail to have directbeneficial effects on the margin of the editor.