Brian Farrell, CEO of THQ, has found anaudience full of interest for his statements about the future ofcloud-gaming at the conference Cloud Gaming United States which washeld in San Jose. There is predicted that future consoles will not beequipped with optical drives, and games of pressed discs no longerexist. What has he said the benefits." Ultimately, the consoleswill be cheaper for manufacturers to produce and therefore lessexpensive to buy for consumers, which will boost the video gameaudience by the mass market"anticipates there.
Benefits that can also be found on theside of game publishers. "More than physical products, it isless cost for publishers. Less than logistics. No inventory, noreturns, no intermediaries, and all the money spent by the consumergoes into the pocket of the publisher or developer" he enthuses,forgetting the passage distribution platforms who will still marginto pass.
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Anyway, as the CEO of THQ, thecontinued presence of Internet in the life of the player will allowgame developers to always be closer to their customers, and so toimagine new interactions to "respond quickly and adapt to everyneed of the players, they provide content on demand, anticipate theirexpectations and understand their gambling and buying ." "Today, the model is put in boxes, books, point bar. We are intransition towards a model that will be made for observation,measurement and modification ." A model of connected environmentthat will see the Cloud, the game more like a service than a product.



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