The arrival of the Tablet seems to have undermined the market until this very dynamic netbooks, Asus and should especially pay the price. Sources close to the industry consider that the increasing popularity of the Tablets will impact negatively Netbooks sales in 2011. In fact, while these machines represent 50% of sales of laptops from Asus in 2010, about 6 million units, the brand would sell much less next year.Netbooks would represent well over 25% of shipments from Asus in the sector in 2011, and he should sell on the period between 4 million and 4.5 million.

In 2008 and 2009, respectively Asus had sold 5.8 million and 6.8 million Netbooks, mini-mobile PC, which accounted for 45% of its sales of notebook computers. Side of Acer, the No. 1 sector is expected to sell about 7 million netbooks in 2010 and also cope with a decline in sales in 2011.

However, the arrival of the Tablets on the market is not necessarily the only cause of disaffection for the small netbooks. Many consumers who wanted to own one are now homeowners. In addition, changes in performance, independence, ergonomics and functionality is not significant enough to cause a majority of owners of netbooks to renew their equipment.

The economic crisis continues to affect households, they prefer to delay their purchases and when they can instead invest in a Tablet, a new type of device, rather than in another netbook.It must also be said that Intel, the industry leader in the market for Netbooks, launched its latest platform Pine Trail in early 2010, but expects to deliver the next in 2012. Clearly, a reduced budget and no real significant changes are also factors that make buyers are somewhat less interested in Netbooks, besides the appearance of the tablets.