One of the most appealing things about the Zen S10 dual SIM slider phone is that it is affordable. It has a trendy, sophisticated style. I agree that there are quite a few affordable phones but there is no such phone like Zen S10. It is affordable and functional at the same time. It looks great as well. It stands out of the crowd! This is merely my personal opinion. I like its distinctive slider form factor. It is a cool blend of metal and plastic. It is just a bit heavy. I like the 2.0 megapixel camera as flash, not to mention the flash.