Thread: Casio Exilim w53DA -Reviews

Casio aims to sell high-end Casio cellular phones, likes the Casio Exilim w53DA cell phone (as shown in the picture above) that features 5.0-MegaPixel digital camera with Anti-shock feature to European and American.


The phones, based on the WCDMA standard, will feature waterproof designs and be sold at a higher profit margin than earlier models, saidTateki Ohishi, chief executive officer of Casio Hitachi Mobile Communications Co., the Tokyo-based company’s venture with Hitachi Ltd.

“We are interested in the U.S. and European markets,'’ Ohishi said in an interview in Tokyo on Sept. 18. “Unlike Nokia or Motorola, which sell low-price models, we’ll focus on a niche. We won’t sell a large volume of products with a thin margin.'’