India is propagating rural mobility and taking mobile connectivity to the masses. One of the most important ingredients for the success of this endeavour is the availability of affordable handsets. While with the entry of many new players the affordable handsets segment was booming, the phone that offered best value and impressive features was the Spiee M4580. This was a perfect amalgam of good looks, utility and multimedia features. The phone is a dual SIM with features like UV light, multiple Indian language support, expandable memory up to 4 GB, 1500mAh battery, FM recording, audio player and a number of pre-loaded applications such as E-mail2SMS, Mgurujee and mobile tracker. It caters to cost conscious consumers across rural and urban India. Of course, there were some strong contenders for this award. The Sanlsung Guru Solar E1107, with its solar panel, ranked high on innovation while the Nokia 2323 Classic dazzled with its great looks. However, in the end the Spice M4580 emerged a winner in the entry-level device category.