Thread: Apple Drops Price on the iPod Shuffle to $ 49, Adds 2GB model for $ 69

Apple announced today that they are dropping the price of the 1GB iPod Shuffle to $ 49, and they are adding a 2GB model for $ 69 (available shortly). Here is a press release from Apple:

Now iPod shuffle Just $ 49

New model prices 2GB $ 69

CUPERTINO, CA-19 February 2008 - Apple today announced that its iPod shuffle, in the world of clothing music player, is now even more affordable at $ 49 and that it had introduced a new model of the 2GB iPod shuffle for $ 69 . Popular iPod shuffle only half the amount of cubic inch and weighs only half an ounce, features an aluminum design with a built-in clip, and comes in five colors-silver, blue, green, purple, and (PRODUCT) RED special edition.

"At only $ 49, the iPod shuffle is the most affordable iPod all," said Greg Joswiak, Apple vice president of worldwide iPod product marketing. "The new model allows music lovers 2GB bring even more songs wherever they go in unrealistically small iPod shuffle."

In iPod is the world's most popular family of digital music players, with more than 140 million sold. In line includes iPod shuffle, in the world of clothing iPod; classic iPod holding up to 40000 songs; incredible iPod nano and the video iPod breakthrough with a revolutionary Multi-Touch ™ user interface. iPod owners can choose from a vast ecosystem of accessories with more than 4000 of goods produced specifically for the iPod, including cases fitness accessories, speaker systems and iPod connectivity to more than 75 percent of U.S. vehicles.


Price and Availability
The new 1GB iPod shuffle is available immediately for the suggested retail price of $ 49 (USA) through the Apple Store .Apple retailers and Apple Authorized Resellers. In 2GB iPod shuffle will be available later this month for the suggested retail price $ 69 (USA) through the Apple Store (Apple), Apple retailers and Apple Authorized Resellers. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4 or Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 or later.

* Music capacity is based on four-minute song and 128-Kbps AAC encoding.

Nice to see some action and the development of Apple's "budget" line of products, not just make changes in their high-end products. I might have to choose one right now!