Want some positive additions blogger about your product or service? Maybe you just need to purchase it, as Bill Gates. To help Zune and get some positive additions Microsoft, Gates coughed activities of a dozen round-trip tickets of Redmond, hotel rooms, and Zunes (of course), for a group of bloggers and tech gadgets. Then he hung out with bloggers in the hour and responded to a question from each of them. Once you factor in the total cost of this trick, I would like to know how many Gates paid for the letter to a handful of blog?

So what did Microsoft get in exchange for all this? Were the bloggers wooed Bill in a big wallet? Yes.

Check-tech news search engines Techmeme.com. Today, the home page has been painting for almost anything related to Bill Gates, Microsoft Zune or as a whole.
Although most experts are panning for Zune, blogs, as TechCrunch [see Post], Micro Persuasion [see Post], and GigaOm [see Post] are limiting their coverage Zune DRM questions or publication "feel good" pieces about Microsoft.
Frankly, my criticalness against those of other blogs probably part of jealously. Why not MethodShop.com invited to Redmond? Ah well, I have an iPod guy, and in any case we are too small to make a blog to cause a lot at M $. But I give some of these bloggers credit. Most of them (at Ryan) were predetermined, and it was revealed that Gates gave them free Zunes and pay for flights to the headquarters of Microsoft.

But on the other hand, should corporate blogging as Micro Persuasion and GigaOm who venture capital funding and / or PR big name, really want to take things for free, and sacrificed their objectivity?


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