Apple introduced a 2GB iPod shuffle while cutting the price of its 1GB model to . Both sizes are available in all colors; the 1GB model is available through the online Apple Store, while the 2GB model will ship later this month. This change makes for the most affordable iPod ever, according to Apple senior iPod marketing VP Greg Joswiak.
Apple has yet provided its reasoning for the cut, though the price brings the device closer into competition with the SanDisk Sansa Clip and the ZEN Stone with Speaker, both of which dropped below the $50 in earlier months for a similar amount of storage.