The launch of its highly coveted Optimus seties of smart phones-the LG Optimus Black. It boasts of a glossy black bezel that surrounds a 4' multi-touch NOVA display IPS LCD screen with hidden speaker and microphone adding to the sleek and smooth aesthetics. LG's ultra bright NOVA display boasts of a brightness of 700 units and claims to offer the best screen visibility even under bright sunlight.

In addition to the enhanced luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

It has a slim exterior and weighs merely 109 gms. The minimalistic design with super gloss finish is bound to attract attention from admirers. Besides the 720p HD screen, it also features a 5MP auto*focus camera with LED flash on the back and 2MP front-facing camera. With a 1GHz T1 OMAP3 processor, the Optimus VI 2.0 allows you to directly access messages, emails and call information. The Gesture UI with the revolutionary G-Key offers easy, intuitive commands for taking calls, using the camera or enjoying music.