New Xperia smartphones and Smart Extras in conjunction with CommunicAsia 2011 in Singapore. Adding to the Xperia portfolio, Xperia ray and Xperia active both run the latest version of the Android platform for smartphones (Gingerbread 2.3) and deliver unique consumer experiences. The company also announced new Smart Extras that enhance the overall Sony Ericsson experience.
"The announcement demonstrates that we continue to deliver a portfolio to make the Sony Ericsson experience available to a broad range of consumers," said Steve Walker, chief marketing officer, Sony Ericsson. As the Android platform gains market share in Asia Pacific, the Xperia portfolio is well positioned to deliver consumers a unique and differentiated experience."
For those who want a sleek and beautiful design, Xperia ray combines a slim 9.4mm form factor with a high quality aluminium frame and a 3.3" screen. To deliver speed along with stunning visuals and clarity, this Android smartphone contains a powerfullGhz processor and uses Sony technology such as Reality Display with Mobile BRAVIA engine and a 8.lMP camera with Exmor R for mobile sensor. Xperia ray will be availaBle globally in select markets.
Xperia active has a compact deSign combined . with a number of innovative hardware features including a 3" screen, a powerfullGhz processor and a 5MP camera. It is dust-proof and water resistant, and uniquely incorporates wet finger tracking. This smartphone features a corner user interface, which comes pre-loaded with sports apps that enable users to easily track their fitness levels. By using the built-in GPS, barometer and compass in combination with the on screen heart rate and pulse monitor (enabled by ANT+ wireless networking technology), and the iMapMyFitness app, users can easily monitor their day-to-day performance. Xperia active will be available globally in select markets from Q3, 2011.