A unique picture engine that improves picture quality. All 15 LED TV models are internet*enabled, allowing customers to watch. communicate and search the Internet. Not only this, nine LED TV models are full HD 3D TV, providing an unparalleled 3D viewing experience. With such a strong product line-up. Sony plans to maintain its market leadership with 30 percent share
in the flat panel display segment.
In order to support its ambitious business plan, Sony has lined up Rs 150 crore marketing investment towards a multi-media brand campaign. The investment will be towards a 360 degree multi-media campaign "The Rebirth. LED TV". This will include above*the-line and below-the-line activities such as television and print commercial, online. PR, outdoor and shopfront.