Thread: LG Launches 4 New Phones

POST the economic the mobile phone industry's response has primarily been to focus on mid-range handsets. But LG Electronics is taking a different approach, and continuing its premium strategy by launching four premium handsets - LG ARENA (LG-KM900), LG Viewty Smart (LG-GC900), LG-GD900 Crystal and LG-GM730 - in the first half of this year.

Headlining LG's entertainment category is the LG ARENA, which delivers exhilarating multimedia through audio, video and camera features. It has proven especially popular, selling 300,000 units since its release. LG Viewty Smart, the latest member ofthe entertainment category is packed with multimedia features, but centres around its high quality 8-megapixel camera, enhanced by a touchscreen and LG's 3D S-Class VI. With innovative design techniques, comes LG-GD900 Crystal which has the first transparent keypad. Finally, the flagship phone in the convergence category is LG-GM730, which includes the latest version of Windows Mobile and takes smartphone convenience to new heights.



"Companies have to be especially careful where they investment during a crisis. We have set about our current course based on thorough and ongoing analysis of our customers and their needs. This allows us to move forward confidently and turn this downturn into an opportunity," said Chang Ma, vice president of marketing strategy team, On 25 May, Morgan Stanley issued a report saying that they had moved past some earlier misgivings about LG, which were based on the narrowness of its product line, lack of smartphones and weak low-end products. Meanwhile LG plans to unveil even more premium handsets with innovative features in the second half of 2009, helping further strengthen its place in the market.