In the entire mobile handset market, the seg*ment that saw the highest growth was the one that eatered to the low end users. We

are talking about handsets that typically cost less than Rs 5,000. This was also the segment where we saw majority of new handset brands emerging and vying to grab the biggest piece of the pie. The crucial USP of this segment was affordability and the brands fought

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to bring more and more features into cheaper and cheaper phones. Such stiff was the competition that even 3G phones priced under Rs 5,000 were launched in 2010. However, when it came to the right quality, features and style, only one of the upcoming brands was able to make it to the nomi*nees list and that was the Zen Z22. Global brands Samsung, LG and Nokia still score high, when it comes to getting quality and features combined with affordability and dle wilmer in the affordable phone category is the okia 2690. The phone was an instant hit when launched and was touted as Nokia's answer to the growing crop of indigenous brands. An Edge phone dlat combines Bluetooth connectivity with VGA camera, stereo FM radio, GPRS and Email, Nokia 2690 also woos customers due to its great style.