How does it pick what to show? It prioritises the stuff that's been retweeted a lot. or things posted by people you interact with, The format is good for people who don't "get" Twitter,

What is it? Flipboard is your own personal magazine for tile iPad, You sit in the editor's chair and your friends are the contributors, filling its virtual pages with news, features and pictures from around the web,

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But all my friends are boring Not a problem. If those you follow only talk about their lunch there are pages "curated" by Flipboard, They're basically Twitter lists grouped around a topic, plus feeds from sites such as The Onion and Boing Boing, But I've already got a Twitter client Flipboard isn't a Twitter client.

There are no OMs or @lreplies, It's for consuming, not producing, Rather than drip-feeding you info like a social-networking battery hen, it arranges links and photos posted by your Twitter and Facebook friends like a magazine page, with headlines and pics, There's even a front cover and contents page, So how much is it really?

That's the beauty: it's free, No ads either As popularity grows, expect to see paid-for subscription feeds and availability on other devices,