These new smart cards look very cool, they allow you to interact with the maps in a totally different way. As well as a simple LCD, which you can enter information through six small keys. In the picture, it is difficult to say exactly how thin card, but it does not look any fatter than conventional credit cards.
I can think of all sorts of uses for the cards, as, for example, gift cards, which allow you outstanding loans, incentive cards that display points gained so far or as a simple password-protected to keep the information that is always in your wallet.
Combining this technology with RFID (Radio Frequency Identification) can lead to even more interesting statements. The shops possibility of a wireless link with your loyalty card and tell you what special offers you have to. I must admit, it seems a bit older brother, but cool nonetheless.
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