Samsung, Panasonic, Sony, Pioneer and Philips are available in stores, as well as a growing selection of Blu-ray movies. We also expect to see Blu-ray players from LG and Sharp, as well as second-generation Blu-ray player from Samsung introduced in the near future. Blu-ray, also known as Blu-ray Disc (BD), is the name the next generation optical disc format developed jointly by Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson).



Blu-ray is currently supported by more than 180 of the world's leading consumer electronics, personal computers, recording media, music and gaming companies. Blu-ray also has the potential for higher speeds, as a result of greater numerical aperture (NA), adopted by Blu-ray disc.