Samsung, a design and technology leader in the Indian mobile market has announced the launch of its entry-level mobile handset the GuruIOO. It is equipped with features like MP3 ring tones, mobile tracker to help users track their phone in case they happen to lose it and a 9-hour long battery life. With a stylish bar-shaped handset, the GurulOO offers a strong value proposition to its users with its consumer relevant features and affordable pricing.

The Gurul00 comes with a host of consumer friendly features such as a large and clear LCD screen, a powerful speakerphone to give users a hands-free comfort, a capacity to store up to 500 phone book entries and a Hinglish SMS feature that facilitates faster typing since it recognizes both English and Hindi words. According to Sunil Dutt, Country Head, Samsung Telecommunications India, "The launch of Guru 100 is a manifestation of our commitment to providing leading technology Samsung mobiles with their superior design and features for every segment of the market." Priced at Rs. 1949, GurulOO provides a strong value for money for its users. In addition to this, Samsung also offers Samsung C140 in the sub-Rs. 2000 price band.

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