Everything seems to be right with theirforecasts, analysts from the recent past - the first-person shooterCall of Duty: Modern Warfare 3 is a great sales success. As thepublisher Activision has officially announced that the action game ofthe biggest entertainment launch of all time has been successful. Noother release - no matter what medium (CD, DVD, film, etc.) have sofar got off to a better start. alone in the UK and the U.S. walked onfirst day of sales more than 6.5 million copies on the shop counters.

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By comparison, the direct predecessorCall of Duty: Modern Warfare scored on the first day and $ 360million Call of Duty: Modern Warfare 2 came to 310 million dollars.Thus, the Call of Duty set for the third consecutive year the recordfor the largest entertainment. Launchs on - which is also seen to bea record. Bobby Kotick, CEO of Activision Blizzard, was the face ofthese figures a correspondingly delighted.

"Except for Call of Duty has yetdone no other entertainment brand, to establish the record-releaseday for three consecutive years. The total sales figures of Call ofDuty brand surpassed the box office results of Star Wars and The Lordof the Rings, two of the most successful entertainment brands of alltime."